Users will soon have a updated setting that allows them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the company announced that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This shift coincides with a rise in AI content, spurred by new content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or bizarre.
“We know from our community that many people like content made with AI tools, from digital art to educational videos, and we aim to offer the community the ability to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its app labeled as made with AI. In total, over 100 m media items are submitted to the app every day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be capable of limit or boost the amount of artificial media they see by opening the topic control option in the app and picking the AI content topic. Additional categories that currently be controlled under the setting cover current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules oblige users to tag lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be taken down under its terms of service.
Additionally, the service will henceforth add an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This step is aimed to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2 million educational fund for professionals and institutions to create learning resources about using AI responsibly. This initiative will assist non-profit groups focused on training programming and robotics.
Content Safety Approach
The platform has supported its content review process, amid controversy over intentions to cut jobs for hundreds of review team members in Britain. It is expected to cut 439 jobs in its user protection division in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by humans. The company reported a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
